MAF City Centre

Content & Production
Millions of mall visits. Almost no consumer data. We changed that.
THE CHALLENGE
Majid Al Futtaim's City Centre malls receive millions of visitors. The footfall numbers are extraordinary. But footfall is anonymous — it tells you how many people came, not who they are, what they want, or how to reach them again. To build personalised retail experiences and targeted marketing at scale, MAF needed a digital system that could bridge the gap between physical visit and individual consumer identity — without adding friction to the shopping experience.
THE OUTCOME

MAF gained the digital infrastructure to transform anonymous mall traffic into actionable consumer intelligence. The app created a data layer beneath the physical shopping experience — enabling targeted marketing, loyalty activation, and personalised retail at the scale of a major shopping empire.

THE WORK

  • End-to-end app design and development — full product from UX architecture through to build
  • Sharepod technology integration — connecting in-mall physical behaviour to digital consumer profiles
  • UX designed to maximise voluntary engagement: loyalty mechanics, discovery features, and personalised offers
  • Backend architecture to handle high-volume data capture and real-time targeting
  • Interactive digital screen content integrated with the app ecosystem
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