Sprite | Brand Playbook | Add Hype

The Challenge

Sprite required a structured brand playbook capable of translating its bold, energetic identity into a clear and scalable framework for marketing, creative execution, and digital communication. While the brand already possessed strong global recognition, the regional teams needed a unified reference system that could guide campaigns, social content, and experiential activations while preserving Sprite’s signature tone of authenticity, freshness, and youth culture. The challenge was to design a playbook that balanced brand consistency with creative freedom—ensuring teams could execute quickly without diluting the brand’s core identity.

The Solution

The Sprite Brand Playbook Add Hype developed a comprehensive brand playbook designed to function as the central strategic reference for Sprite’s communication and creative production. The playbook was structured across four key pillars:

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Content & Campaign Framework

The playbook introduced a flexible campaign architecture to guide creative teams across digital, social, and experiential touch points. • Campaign storytelling structure • Social media content principles • Visual storytelling guidelines • Creative direction for activation's and collaborations

Brand Foundations The playbook established Sprite’s core brand principles, defining its tone, personality, and cultural positioning. • Brand mission and positioning • Tone of voice and communication principles • Cultural relevance within youth and street culture • Core messaging framework

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The Impact

Unified Brand Expression

The Sprite playbook created a single reference point that ensures all teams communicate the brand with consistency and clarity.

Faster Creative Execution

With clear guidelines and frameworks, creative teams can produce campaigns and assets more efficiently without repeated alignment cycles.

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