Zero Plus
The bottle changed. We made sure the world could see exactly how.
The Challenge
Zero Plus Zero was introducing a new bottle design in the Middle East — a significant move in a premium functional water category where visual identity is everything. Tuesday Middle East, the brand's lead creative agency, had developed the new packaging design. The challenge was bringing that redesign to life in a way that communicated the upgrade clearly, compellingly, and at a level of quality worthy of the brand's premium positioning.
A product image doesn't do justice to a packaging evolution. Static photography rarely captures the intent behind a design change. The launch needed content that could actually show the transformation — and make people feel something about it.
THE WORK
Add Hype partnered with Tuesday Middle East — Zero Plus's lead creative agency — to handle the production side of the rebrand launch.
- High-fidelity 3D models of both the old and new bottle — built to exact specifications for photorealistic rendering
- A showcase film transitioning from the original bottle to the redesigned version — revealing the new identity in motion
- 3D renders across multiple angles, lighting setups, and environments for digital, advertising, and retail use
- Final assets delivered in all required formats for the Middle East market launch in 2024
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THE OUTCOME
Zero Plus had a suite of premium-quality 3D and motion content ready for its 2024 Middle East launch — assets that gave the new bottle design the visual platform it deserved. The collaboration between Add Hype's production capabilities and Tuesday's creative direction produced content that communicated the rebrand with the precision and quality the brand required.
