Zero Plus

The Challenge

Zero Plus Zero aimed to enter the competitive functional water category with a distinctive identity that could communicate purity, health benefits, and premium positioning. However, the brand lacked a visual system capable of translating these values into a compelling product presence on shelf and across digital channels.

The project required a full re-branding and packaging redesign, supported by high-quality 3D product visualization, while coordinating closely with the client through a collaborative partner workflow.

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The Insight

In the premium hydration market, differentiation happens at the intersection of science and lifestyle. Consumers are drawn to products that feel clinically pure while still embodying modern, aspirational wellness culture.

To stand out, the brand needed packaging and visuals that could visually communicate clarity, mineral balance, and alkalinity, while maintaining a clean and sophisticated aesthetic suitable for both retail and digital environments.

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The Solution

Integrated Re-branding 

A comprehensive creative approach was developed to redefine Zero Plus Zero’s visual identity while ensuring scalability across packaging and marketing assets.

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Strategic Re-branding
‍The brand identity was refined to emphasize clarity, balance, and health-forward positioning. Typography, color palette, and structural design were aligned to create a minimal yet premium brand language.

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Packaging Redesign
‍A modern packaging system was developed to highlight the product’s core value proposition—zero sodium and balanced alkaline hydration. The design emphasized clean composition, bold readability, and shelf impact.

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Collaborative Production Workflow
‍The project was executed in close partnership with the client, ensuring the design process aligned with product specifications, brand strategy, and production requirements.

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The Impact

Stronger Brand Positioning
‍The rebrand established Zero Plus Zero as a modern, health-conscious hydration brand with a refined and credible market presence.

Enhanced Product Visibility
‍The redesigned packaging improved shelf impact and reinforced the brand’s functional benefits through a clear visual hierarchy.

Versatile Marketing Assets
‍High-quality 3D visuals enabled the brand to deploy consistent product imagery across digital platforms, advertising, and promotional materials.

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The Work

Add Hype partnered with Tuesday Middle East — Zero Plus's lead creative agency — to handle the production side of the rebrand launch.

• High-fidelity 3D models of both the old and new bottle — built to exact specifications for photorealistic rendering
• A showcase film transitioning from the original bottle to the redesigned version — revealing the new identity in motion
• 3D renders across multiple angles, lighting setups, and environments for digital, advertising, and retail use
• Final assets delivered in all required formats for the Middle East market launch in 2024

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The Outcome

Zero Plus had a suite of premium-quality 3D and motion content ready for its 2024 Middle East launch — assets that gave the new bottle design the visual platform it deserved. The collaboration between Add Hype's production capabilities and Tuesday's creative direction produced content that communicated the rebrand with the precision and quality the brand required.

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